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Misleading Advertising Prohibited
disclosures Any advertising that is misleading or inaccurate in any material fact, or that misrepresents any real estate, is prohibited. When a licensee learns that a principal (with whom the firm has a brokerage engagement) is advertising in a manner inconsistent with the rule, the licensee must immediately take steps to stop the advertising until it complies.
Key Rules
- ✓Advertising that is misleading, inaccurate in a material fact, or misrepresents real estate is prohibited
- ✓Licensee must immediately stop noncompliant advertising by a principal once aware of it
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Advertising by Affiliated Licensees
disclosures All advertising by associate brokers, salespersons, and community association managers must be under the direct supervision of their broker and in the name of their firm. Affiliated licensees cannot advertise independently apart from their firm.
Key Rules
- ✓Affiliated licensee advertising must be under the broker's direct supervision
- ✓All advertising must be in the name of the firm
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Written Permission to Advertise
disclosures A licensee shall not advertise real estate for sale, rent, lease, or exchange unless the licensee first secures written permission from the owner, the owner's authorized agent, or the owner of a leasehold estate. When advertising property listed with another firm, the licensee must clearly and conspicuously disclose that fact and the name of the listing firm, unless the listing firm has expressly agreed in writing to waive those disclosures.
Key Rules
- ✓Written permission of owner/authorized agent/leasehold owner is required before advertising
- ✓Must disclose the listing firm's name when advertising another firm's listing, unless waived in writing
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Discriminatory Advertising Prohibited
fairhousing A licensee shall not advertise to sell, buy, exchange, rent, or lease real estate when the advertisement is directed at or refers to persons of a particular race, color, religion, sex, handicap, familial status, or national origin. Advertisement contents must be confined to information about the real estate itself.
Key Rules
- ✓Advertising directed at/referring to a protected class is prohibited
- ✓Advertisement content must be confined to information about the real estate itself
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Licensees Advertising as Principals
disclosures A licensee may not advertise to sell, buy, exchange, rent, or lease real estate in a manner indicating the offer is made by an unlicensed private party. Affiliated licensees cannot advertise under their individual name. To advertise property they own (not under a brokerage engagement): (1) the broker must be notified in writing of the specific property; (2) the broker must give written consent and approve the ad; and (3) any ad must include the legend 'seller/buyer/landlord/tenant holds a real estate license' OR 'Georgia Real Estate License # (six-digit number)' — which may be abbreviated 'GA R. E. Lic.'
Key Rules
- ✓Licensees cannot advertise as if they were unlicensed private parties
- ✓Broker's written notice and written consent/approval required to advertise a licensee's own non-listed property
- ✓Ad must include a license-disclosure legend (license held or GA R.E. Lic. # with six-digit number)
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Presenting Offers Promptly
contracts Under Rule 520-1-.10, a licensee must promptly tender to any customer or client any signed offer to purchase, sell, lease, or exchange property. When the offeror is not the licensee's client/customer, the licensee receiving the offer must provide a copy to the licensee working with or representing the offeree. A licensee may negotiate directly with an owner/party if the offeree has a written agreement stating the other licensee will not provide negotiation services.
Key Rules
- ✓All signed offers must be promptly tendered to the client or customer
- ✓A copy of an offer must be provided to the licensee representing the offeree
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Responsibility to Distribute Copies
contracts A licensee must provide a copy of any document used in a real estate transaction to any individual who signs it. When an offer is accepted and signed by all parties, copies must be distributed to each person signing and to each brokerage firm involved.
Key Rules
- ✓Copy of any signed transaction document goes to each signer
- ✓Fully executed offers require copies to each signer and each brokerage firm involved
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Retention of Records and Documents
contracts Copies of sales contracts, brokerage engagements, closing statements, leases, and related documents must be kept in a broker's file for three years and made available to the Commission on reasonable request at reasonable cost. Brokers required to keep them include any broker named in a document, any broker firm that participates in negotiations, and any broker required to maintain a trust account. Records may be stored in paper, film, electronic, or other media as long as true and correct copies can be produced and made available to the Commission.
Key Rules
- ✓Transaction records must be retained for three years
- ✓Records may be kept electronically if true and correct copies can be produced for the Commission
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Falsification and Misleading Representations Prohibited
disclosures No licensee may falsify or be a party to falsifying a transaction document, or knowingly misrepresent (verbally or in writing) to a principal or third party: the true sales/lease/exchange price; the true down payment; the true earnest money/security deposit/other trust funds or their form; a cash payment of trust funds when another method was used; or use any artifice/contrivance intended to deceive. All such practices constitute misrepresentation.
Key Rules
- ✓Falsifying transaction documents is prohibited
- ✓Misrepresenting price, down payment, earnest money, trust fund form, or using deceptive artifice is prohibited and constitutes misrepresentation
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Written Notification to Broker When Acting as Principal
agency Under Rule 520-1-.11, no licensee may list, sell, buy, exchange, rent, lease, or option real estate (or offer to) in the licensee's own name — or in the name of any firm/entity in which the licensee is an officer, employee, beneficiary, or member acting as principal — without first advising, in writing, the broker for whom the licensee acts.
Key Rules
- ✓Licensees acting as principals must give prior written notice to their broker
- ✓Applies to property held individually or through an entity in which the licensee has an interest
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Fair Housing: Prohibited Representations (Blockbusting)
fairhousing Under Rule 520-1-.13, no licensee (or agent/employee) may represent, explicitly or implicitly, to induce or discourage a purchase, sale, rental, or listing: that a change in the composition of a block/neighborhood/area has/will/may occur based on a protected class; or that the presence of persons of a protected class will/may cause lowered property values, a material change in area composition, an increase in criminal/antisocial behavior, or a decline in school quality. Protected classes: race, color, religion, sex, handicap, familial status, or national origin.
Key Rules
- ✓Blockbusting representations based on protected classes are prohibited
- ✓Cannot represent that a protected class's presence will lower values, change composition, increase crime, or lower school quality
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Fair Housing: Discrimination Prohibited
fairhousing No licensee (or employee/agent) may, because of a person's race, color, religion, sex, handicap, familial status, or national origin: refuse to sell/purchase/rent/lease or otherwise deny housing; discriminate in the terms of a transaction or in furnishing facilities/services; refuse to receive or transmit a bona fide offer; refuse to negotiate; or misrepresent that housing is unavailable for inspection/sale/rental/lease when it is in fact available or refuse to permit inspection.
Key Rules
- ✓Cannot refuse, deny, or discriminate in housing transactions based on a protected class
- ✓Cannot falsely represent housing as unavailable or refuse inspection based on a protected class
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Citations: Imposition of Penalties
licensing Under Rule 520-1-.14, when the Commission finds a licensee violated Chapter 43-40, Commission rules, or committed an unfair trade practice, it may either initiate sanction proceedings (contested case under Ch. 13 of Title 50) or issue a citation in lieu of sanctions. A citation may order completion of a course of study, filing of periodic accountant reports on a broker's trust account, and/or a fine not to exceed $1,000 per violation, capped at $5,000 total in any one citation. The Commission may also require approved education in addition to or in lieu of financial penalties.
Key Rules
- ✓Citation fine cannot exceed $1,000 per violation and $5,000 total per citation
- ✓Citation may require course of study, trust account reports, and/or fines in lieu of formal sanctions
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Definition of Advertising and Media
disclosures Under Rule 520-1-.09, 'advertising' means any manner, method, or activity by which a licensee, through any media, makes known to the general public real estate for sale, rent, lease, or exchange. 'Media' is broadly defined and includes print, photographs, broadcast, and the Internet — newspapers, flyers, business cards, billboards, radio, TV, signs (office, directional, 'for sale,' 'for lease,' 'sold,' or vehicle signs), newsletters, voicemail, email, fax, websites, blogs, social media, text messages, banner ads, pop-ups, and similar media.
Key Rules
- ✓Advertising = making real estate known to the general public through any media
- ✓'Media' includes internet, social media, signs, business cards, email, texts, and all traditional forms
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Internet Advertising Requirements
disclosures Any internet advertising of real estate must disclose the firm's name and telephone number on every viewable web page. For electronic messages of limited characters, provide a direct link to a compliant display. On third-party sites whose terms limit compliance, provide a direct link to a compliant display on every viewable page. Outdated website info must be updated or removed within 30 days. If a third party maintains the site, a licensee who gives timely written notice of needed changes is not in violation if the third party fails to make the change. The rule applies only to sites within the licensee's ownership or direct control.
Key Rules
- ✓Firm name and phone number must appear on every viewable web page of internet advertising
- ✓Outdated website information must be updated or removed within 30 days
- ✓Timely written notice to a third-party webmaster shields the licensee if the change is not made
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Trade Names and Franchise Names in Advertising
disclosures A firm using a trade name (includes trademark and service mark) or a franchisee must clearly and unmistakably include the firm's registered name in advertising specific real estate, positioned adjacent to the property so the public can identify the listing firm. The firm's name must appear in equal or greater size, prominence, and frequency than any affiliated licensee's name. The registered firm name must also appear on contracts/transaction documents and on office signs.
Key Rules
- ✓Registered firm name must appear adjacent to advertised specific real estate
- ✓Firm name must be in equal or greater size, prominence, and frequency than any affiliated licensee's name
- ✓Registered firm name required on contracts, transaction documents, and office signs
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Firm Names and Phone Numbers in Advertising
disclosures In advertising specific real estate, firms must include the registered firm name and a firm telephone number (except where lawful restrictions like covenants forbid a firm name on a sign). Firm name and phone number must be equal or greater in size, prominence, and frequency than any affiliated licensee's. The firm phone must reach a broker or manager without going through the affiliated licensee. In block ads listing many properties with agent names, compliance is met if the firm name appears once at the top in equal or greater prominence than any agent name.
Key Rules
- ✓Firm name and phone number required in ads for specific real estate
- ✓Firm phone must reach a broker/manager without going through the affiliated licensee
- ✓Firm name/phone must be equal or greater in size, prominence, and frequency than any affiliated licensee
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Every Ad Must Reveal Contact by a Licensee
disclosures Notwithstanding any other provision, a licensee must make every reasonable attempt in advertising to ensure the public knows they are being contacted by a licensee. A licensee may also not advertise Commission-approved courses unless approved by the Commission to offer them.
Key Rules
- ✓Advertising must make the public aware they are being contacted by a licensee
- ✓Licensee cannot advertise Commission-approved courses unless approved to offer them
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License Numbers in Offers and Engagements
contracts A licensee preparing or signing a brokerage engagement or an offer to purchase, sell, lease, or exchange real property must include the Commission-issued license number of each firm and each licensee participating in the transaction — using the six-digit license number.
Key Rules
- ✓Each firm's and each participating licensee's six-digit license number must be included
- ✓Applies to both brokerage engagements and offers
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Disclosure of Commissions, Fees, and Rebates
disclosures Disclosures required by O.C.G.A. 43-40-25(b)(6) may be made in advance based on pre-established terms in a written agreement. In referral transactions, the broker to whom a referral was made must disclose in writing to the principal any referral fee paid, no later than closing. 'Licensee's principal' includes both a client and a customer working primarily with the broker (not represented by another broker). A licensee may rebate part of a commission to a principal if disclosed on the closing statement and not misleading as to source of funds or the buyer's financial resources. No disclosure is required for gifts/things of value not contingent on the transaction.
Key Rules
- ✓Referral fees must be disclosed in writing to the principal no later than closing
- ✓Rebates to a principal must be disclosed on the closing statement and not mislead as to source of funds
- ✓No disclosure needed for gifts not contingent on the transaction
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Offers to Buy Tied to a Brokerage Relationship
contracts When a licensee offers to purchase a property as a condition to obtaining or extending a brokerage engagement, the licensee must enter a written purchase contract expressing all terms and conditions before or at the time of entering/extending the engagement. When a licensee offers to purchase a property to enable a party to buy/sell/lease/exchange another property, the written purchase contract with full terms must be completed before or at the time the other party contracts on the new property.
Key Rules
- ✓A written purchase contract with all terms is required at or before the related engagement is entered or extended
- ✓Applies to purchase offers used to enable another party's transaction
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Licensees Advertising as Principals Comply with Rule .09
disclosures Licensees advertising to buy, sell, or exchange real property for their own accounts must comply with the advertising requirements of Rule 520-1-.09, including the license-disclosure legend requirements.
Key Rules
- ✓Own-account advertising must follow Rule 520-1-.09
- ✓License status disclosure requirements apply to principal advertising
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Business Brokerage Licensing Requirement
licensing Under Rule 520-1-.12, unless excepted by O.C.G.A. 43-40-29, a person brokering the sale of a business must hold a Commission license if the sale involves the transfer of any interest (including leasehold or ownership) in real property. Unlicensed business brokers and their associates may not negotiate, attempt to negotiate, or procure prospects for a business sale where (a) it involves transfer of an interest in real property, or (b) a commission/fee is contingent upon the transfer of a real estate interest. An unlicensed broker cannot perform these acts and then use a licensee to approve the transaction.
Key Rules
- ✓A license is required to broker a business sale involving transfer of any real property interest
- ✓Unlicensed brokers cannot act where a fee is contingent on transfer of a real estate interest, nor use a licensee to ratify their acts
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Citations: Schedule of Violations and Penalties
licensing Rule 520-1-.14(3) sets a schedule of maximum fines for specific violations. Examples: failure to turn over trust funds to broker ($500); failure to provide a document copy to a signer ($500); conducting business under an unregistered name ($600); trust account violation revealed on exam ($600); failure to notify broker of personal real estate activity ($600); paying commission to an unlicensed person ($600); failure to deposit trust funds within three business days ($600); failure to disclose licensure in a contract ($600 per contract); failure to deposit trust funds per contract terms ($800 per contract); false statement on an application ($800); failure to handle trust funds where a loss is claimed and restitution made ($900); failure to reconcile a trust account monthly ($600 if balanced, $900 if not in balance). In any conflict, the code/rule language controls over the schedule description.
Key Rules
- ✓Specific violations carry scheduled maximum fines (commonly $500–$900)
- ✓Trust fund/account violations and application falsification carry the higher fines
- ✓In conflict, the code section or rule language controls over the schedule description
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Citations: Effectiveness, Service, and Related Actions
licensing A Commission-issued citation becomes final 30 days after service (personal, certified mail, or statutory overnight delivery) unless the licensee reaches alternative terms or requests a contested case hearing. Once final, requirements must be met within 30 days unless the order sets another timetable. The Commission may offer consent in lieu of a citation, may issue a citation in lieu of continuing a contested case, and may sanction a licensee who fails to comply with a final order after notice and hearing. When imposing discipline in a later contested case, the Commission shall not consider prior citations if the licensee fully complied with them.
Key Rules
- ✓Citation becomes final 30 days after service unless contested or alternative terms are reached
- ✓Requirements must be met within 30 days of a final citation unless otherwise ordered
- ✓Prior fully-complied citations are not considered in later contested case discipline