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Prohibited Advertising Content
disclosures Advertising, communications, sales literature, or oral statements must not contain untrue material statements or omissions, representations that contracts are risk-free, or depictions of proposed improvements without clearly noting they are proposed and nonexistent scenes do not exist.
Key Rules
- ✓No untrue statement or omission of material fact that misleads
- ✓No statement that contracts are offered without risk or loss is impossible
- ✓Proposed improvements and nonexistent scenes must be clearly disclosed as such
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Lottery and Drawing Requirements
disclosures The commissioner may permit lotteries/drawings to induce prospective buyers to attend sales presentations. Requirements include prior approval, financial assurances, escrow of prizes, disclosure of odds and terms, no participation fee, and broker responsibility for proper conduct.
Key Rules
- ✓No lottery or drawing may be held unless approved in advance by the commissioner
- ✓No fee may be charged to any lottery or drawing participant
- ✓Prizes must be held by the department or in neutral escrow pending award; odds and terms must be disclosed in writing
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Publisher and Broadcaster Exemption
disclosures The advertising restrictions do not apply to newspaper/magazine owners, publishers, or radio/television station owners who disseminate an advertisement without knowledge of the advertiser's intent, design, or purpose.
Key Rules
- ✓Publishers and broadcasters without knowledge of the advertiser's intent are exempt from advertising liability
- ✓It is unlawful for owners, developers, agents, or employees to aid advertising that violates this section
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Prohibited Advertising Content
disclosures Advertising, communications, sales literature, and oral statements cannot contain untrue material statements or misleading omissions, cannot state contracts are offered without risk or that loss is impossible, and must clearly indicate when improvements are proposed or scenes are nonexistent.
Key Rules
- ✓No untrue statements of material fact or misleading omissions
- ✓Cannot represent contracts as offered without risk or that loss is impossible
- ✓Proposed improvements and nonexistent scenes must be clearly labeled as such
- ✓It is unlawful to authorize, use, or aid in violating advertising
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Lottery and Drawing Requirements
disclosures The commissioner may permit lotteries/drawings to induce sales presentations or tours. Operators need a recorded nondisturbance agreement or financial assurance, advance approval, an application fee ($100-$250), prizes held in escrow, disclosed odds/terms in writing, and no participation fee.
Key Rules
- ✓Operator must have nondisturbance agreement, bond, letter of credit, or financial assurance
- ✓No lottery/drawing may be held without advance commissioner approval
- ✓Application fee is at least $100 and not more than $250
- ✓No fee may be charged to lottery/drawing participants
- ✓Odds and terms must be disclosed in writing; prize held in neutral escrow
- ✓Membership camping broker is responsible for lawful conduct of any lottery/drawing
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Blanket Encumbrance Advertising Restriction
disclosures No campground facility may be advertised or promoted in a way appearing to guarantee unimpeded use or access if a blanket encumbrance exists, unless a nondisturbance or acceptable agreement has been recorded, filed and accepted by the department under 32-2198.14.
Key Rules
- ✓Cannot advertise guaranteed access if blanket encumbrance exists
- ✓Requires recorded/filed/accepted nondisturbance agreement under 32-2198.14
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Newspaper and Media Exemption
disclosures The advertising rules do not apply to newspaper/magazine publishers or radio/TV station owners who disseminate an advertisement without knowledge of the advertiser's intent, design, or purpose.
Key Rules
- ✓Media publishers/broadcasters exempt if no knowledge of advertiser's intent
- ✓Exemption requires lack of knowledge of the intent, design, or purpose