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General Advertising Supervision Requirement
disclosures All advertising must be under direct supervision of the principal or supervising broker, in the name of the firm, and comply with disclosure required by § 54.1-2138.1. The firm's licensed name must be clearly and legibly displayed on all advertising.
Key Rules
- ✓All advertising must be under the direct supervision of the principal or supervising broker and in the firm's name
- ✓The firm's licensed name must be clearly and legibly displayed on all advertising
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Prohibited Advertising Activities
disclosures Prohibited acts include implying listed property is for sale by owner/unlicensed person, failing to disclose licensee ownership interest, omitting the firm's licensed name on office signs, advertising a specific property without written owner consent, and failing to identify services offered in general-description ads.
Key Rules
- ✓A licensee must disclose in all advertising if the licensee owns or has any ownership interest in the advertised property
- ✓Written consent of the owner/landlord must be obtained before advertising a specific identifiable property
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Advertising Definitions
disclosures 'Advertising' is all forms of representation, promotion, and solicitation for licensed real estate activity. 'Contact information' means telephone number or web address. 'Disclosure' in electronic media requires the firm's licensed name and city/state (or licensee name, firm name, city/state) viewable on or one click from the main page.
Key Rules
- ✓Electronic media disclosure must be viewable on the main page or no more than one click away
- ✓Firm advertising disclosure requires the firm's licensed name; affiliated licensee ads require the licensee's name and firm name
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Electronic Media Listing Accuracy
disclosures Electronic media advertising for licensed activity is subject to the chapter. Listings must be kept current and consistent with property description and actual status. Licensees must update controlled sites timely and make timely written update requests to third-party listing services.
Key Rules
- ✓Electronic media listings must be kept current and consistent with the property description and actual status
- ✓When a third party controls the listing website, the licensee must make timely written requests for updates
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Sign and Business Card Requirements
disclosures For sale/for lease signs on property must include the firm's name and the firm's primary or branch office telephone number. Business cards must include the licensee's name, firm name, and contact information.
Key Rules
- ✓Property signs must include the firm's name and firm's primary or branch office telephone number
- ✓Business cards must include the licensee's name, firm name, and contact information